SULEKHA
Sulekha.com New Media Ltd is a leading digital platform connecting users with local services, driving engagement through innovative online marketing strategies.
We led Sulekha’s digital marketing efforts to enhance lead generation across SEM, Display, Affiliate Marketing, Social Media, and Remarketing.
As a key player in the local services marketplace, Sulekha.com is known for its data-driven approach to customer acquisition and retention.
Our mission? Through strategic paid marketing campaigns and performance optimization, we transformed Sulekha’s digital presence - boosting customer renewals, lowering acquisition costs, and enhancing conversion rates.
What we Delivered?
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Led strategic digital marketing efforts to drive lead generation, customer acquisition, and engagement. Optimized ad placements across Google, Bing, Facebook, and affiliate networks to maximize efficiency.
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Implemented Gmail Sponsored Promotions (GSP), Search & Display Remarketing (Cookies & Phone Numbers), Native Ads, and YouTube Bumper Ads, ensuring high-intent audience targeting.
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Achieved a 40% reduction in CPA for Local Services and 34% for Sulekha Properties, while improving overall campaign efficiency through budget forecasting and planning.
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Managed ad-sales revenue & inventory for Sulekha Local Services & Properties, ensuring sustainable growth and profitability.
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Drove a 65% improvement in conversions for previously underperforming service categories through refined targeting and performance strategies.
Key Achievements
Achieved a 30% YoY increase in renewals, demonstrating stronger customer retention and brand loyalty.
Reduced CPA by 40% for Local Services and 34% for Sulekha Properties, improving overall marketing efficiency and ROI.
Boosted conversions by 65% in underperforming categories, reflecting the success of audience segmentation and refined campaign strategies.
Leveraged insights from user behaviour, A/B testing, and targeted ad placements to maximize impact.
Established a foundation for long-term business expansion through improved customer engagement and cost-effective acquisition strategies.
Growth in Customer Renewals Over Time
This bar chart illustrates the steady growth in customer renewals over three years, showing a 30% YoY increase. The upward trend highlights the effectiveness of targeted retention strategies and improved service offerings. This consistent renewal growth signifies enhanced customer satisfaction and long-term engagement.
YoY Increase in Customer Renewals
Decrease in Cost per Acquisition (CPA) Over Time
The bar chart compares CPA before and after optimization for Local Services and Sulekha Properties. The cost was reduced by 40% for Local Services and 34% for Sulekha Properties, demonstrating successful budget allocation, audience targeting, and efficiency improvements in digital campaigns.
CPA Reduction
Steady Improvement in Conversion Rates.
This line chart tracks the 65% improvement in conversion rates over six months in previously underperforming service categories. The upward trajectory reflects refined targeting, optimized ad placements, and enhanced marketing strategies, leading to a higher return on investment (ROI).